Penelope Kokkinides, InnovaCare’s Voice for Improved Health Care in Puerto Rico

Back in 1998, when Penelope Kokkinides entered the healthcare field, the majority of medical records were typically retained as paper files, with the major technological advances being color-coded file folders and microfilm, certainly a cost-heavy business model. But HMO’s and other managed care business options were becoming established, and, moreover, earning her Master of Public Health from Columbia, Penelope saw the advantages of technology for reducing costs and improving care. With those skills, the lifelong New Yorker advanced to the position of Chief Operating Officer of Aveta Inc in nearby Fort Lee, New Jersey, a leading provider of managed healthcare services. By 2006, as Penelope grew in proficiency, developing a specialty in Medicare and Medicaid, she was named Chief Operating Officer at InnovaCare Health Solutions, where today she is Chief Administrative Officer.

 

Interestingly, InnovaCare has a specialty providing health care services in Puerto Rico, where InnovaCare covers some 560,000 beneficiaries under Medicare Advantage. In March of 2017, Kokkinides received an invitation from recently inaugurated President Donald Trump to attend The Women in Health Care Panel roundtable, a meeting discussing federal health care legislation. President Trump represented the federal government along with Seema Verma, administrator of the Centers for Medicare & Medicaid Services, CMS. At the meeting, Kokkinides spoke of the yearly cuts to federal funding for Medicare in Puerto Rico, an island with a median household income of only $20,000. Not having the benefits of statehood, Ms. Kokkinides pointed out, Puerto Rico does not have access to a state health insurance marketplace, the Affordable Care Act or certain federal resources it would receive if it were a state. Accordingly, she advocated for an end to the cuts and for increased funding for Medicare Advantage in Puerto Rico, emphasizing that Puerto Rico’s reimbursement rate for Medicare Advantage is well below the national average.

 

A positive outcome occurred a month later when the Department of Health and Human Services notified Puerto Rico of its actions to stabilize Medicare Advantage payments and increase Part C payments representing the beginning of an effort to strengthen Medicare and Medicaid on the island.

 

After the September 2017 hurricane, what had been a shortfall in health care funding quickly worsened becoming the Puerto Rico health care crisis. Penelope Kokkinides, with her 20-year background in Social Work and Public Health, continues to work for improving health care delivery and efficiency for InnovaCare’s 560,000 beneficiaries in Puerto Rico.

Doe Deere, Lime Crime’s Genius

Lime Crime’s creator is Doe Deere, a young entrepreneur who moved to the United States from Russia when she was 17. Today, after leaving New York and a burgeoning career in music, Doe Deere is the Californian CEO of the new very creative make-up line, Lime Crime. Her story leading to the make-up world holds some unique twists and turns, but alas she has arrived.

 

Doe Deere was born and reared for the first seventeen years of her life in Russia. She and her family arrived in New York in 1998. From there she eagerly absorbed American culture and joined a punk rock band in Brooklyn. She lived there for nine years. In addition to making music, Doe Deere was creative, so she pursued design studies at the Fashion Institute of Technology in Manhattan.

 

Following her natural instincts, she was very much attracted to bright and bold colors. After embracing the punk culture, today she reveals her attraction to purple and pink hair flows over into her sensibilities for make-up colors. Her Lime Crime line was one of the first make-up’s to offer bold lip stick shades.

 

If you examine the colors being offered by Lime Crime today, lip colors like a matte lime green called, “Alien” or a rich deep black, called “Black Velvet”. You’ll see they are just two wide ranging colors among forty in Lime Crime’s Velvetines Matte Liquid group. Not only does Doe Deere show her affinity for bright colors through her hair, she loves novelties. This trait was most recently expressed in her newly released eye shadow and blush group called, “Pocket Candy”.

 

Pocket Candy, like all the Lime Crime makeup is vegan and cruelty free. It comes in a bundle of complementary colors placed in deep wells for long term use. The groupings of makeup colors are Sugar Plum, Bubblegum and Pink Lemonade. Each palette consists of four colors that were selected to create the looks that are trending today.

 

All this began when Doe Deere attempted to find the colors she wanted at New York’s makeup counters (New York is the fashion capital of the world) and couldn’t find any that appealed to her. She could only find beiges and other drab colors in 2008. She was energized at that point. The makeup industry was headed for a shakeup.

 

Doe Deere envisioned Lime Crime, started the business in 2008 and released Unicorn Lipsticks in 2009. Today, Doe Deere is also known as the Queen of Unicorns. Lime Crime, her company just started selling their products to Chinese customers through a new business partner and the company is poised for significant growth going forward. Doe Deere knows how to tap directly into the millennial female’s heart and soul. She sees what her customer wants in her makeup and Deere makes those decisions fast enough to always be cutting edge with the new additions to her line. She introduced blue lipstick to the public when a large segment of the population thought that was weird. When it was embraced, it was obvious that Doe Deere was a budding makeup industry genius.  Learn more: https://www.limecrime.com/pages/our-founder

Doe Deere

The famous Doe Deere, founder of Lime Crime, was born and raised in Russia. She lived there through her childhood years. Even as a young child, she was ambitious and business-minded. Her first actual business adventure came about when she was only 13 selling temporary tattoos to classmates. She was able to take something that was unpopular and turn it into something everyone wanted.

Music was one of her passions. Most likely because she could express herself through words and music. So, at age 17, she moved to New York to become a musician. Doe spent the first 14 years of her adulthood in New York City, Manhattan and Brooklyn. While in New York, Doe also attended FIT and majored in fashion design. She saw the connection between fashion, make-up and hair. The connection of women expressing themselves with what they put on their bodies. Through her experiences with music and school, she gained a great deal of knowledge of being an entrepreneur, which are skills she utilizes today with her Lime Crime company.

Doe not only gained great business experience as a musician, but she also met her husband during that time. They were actually in the same band. They learned how to work together and collaborate as songwriters and promoters. Which led to a great relationship and marriage.

It was in 2008, when Doe really started looking into makeup. She loved bright colors, but they were impossible to find. The style at the time was all neutral colors. Since she couldn’t find what she was looking for, she decided to make what she wanted. She then found that many girls were just as interested in bright colors as she was. Making her ideas very profitable.

Doe is all about expressing herself and her uniqueness. She is passionate about other women doing the same. Which is a foundation to Lime Crime. Her intention of Lime Crime and the bold, bright colors is to express herself without fear of judgement. And she hopes others can do this as well. Learn more: https://www.limecrime.com/pages/our-founder

Doe is quite an ambitious person, and believes anyone can be successful. Her advice to others is to follow their hearts and find their unique skill. She believes that everyone has something to offer. She believes that people should really get to know themselves and this will lead them to understand what they have to offer. This is what she did and that is how Lime Crime was born. Learn more: http://inspirery.com/doe-deere/