Lime Crime’s creator is Doe Deere, a young entrepreneur who moved to the United States from Russia when she was 17. Today, after leaving New York and a burgeoning career in music, Doe Deere is the Californian CEO of the new very creative make-up line, Lime Crime. Her story leading to the make-up world holds some unique twists and turns, but alas she has arrived.
Doe Deere was born and reared for the first seventeen years of her life in Russia. She and her family arrived in New York in 1998. From there she eagerly absorbed American culture and joined a punk rock band in Brooklyn. She lived there for nine years. In addition to making music, Doe Deere was creative, so she pursued design studies at the Fashion Institute of Technology in Manhattan.
Following her natural instincts, she was very much attracted to bright and bold colors. After embracing the punk culture, today she reveals her attraction to purple and pink hair flows over into her sensibilities for make-up colors. Her Lime Crime line was one of the first make-up’s to offer bold lip stick shades.
If you examine the colors being offered by Lime Crime today, lip colors like a matte lime green called, “Alien” or a rich deep black, called “Black Velvet”. You’ll see they are just two wide ranging colors among forty in Lime Crime’s Velvetines Matte Liquid group. Not only does Doe Deere show her affinity for bright colors through her hair, she loves novelties. This trait was most recently expressed in her newly released eye shadow and blush group called, “Pocket Candy”.
Pocket Candy, like all the Lime Crime makeup is vegan and cruelty free. It comes in a bundle of complementary colors placed in deep wells for long term use. The groupings of makeup colors are Sugar Plum, Bubblegum and Pink Lemonade. Each palette consists of four colors that were selected to create the looks that are trending today.
All this began when Doe Deere attempted to find the colors she wanted at New York’s makeup counters (New York is the fashion capital of the world) and couldn’t find any that appealed to her. She could only find beiges and other drab colors in 2008. She was energized at that point. The makeup industry was headed for a shakeup.
Doe Deere envisioned Lime Crime, started the business in 2008 and released Unicorn Lipsticks in 2009. Today, Doe Deere is also known as the Queen of Unicorns. Lime Crime, her company just started selling their products to Chinese customers through a new business partner and the company is poised for significant growth going forward. Doe Deere knows how to tap directly into the millennial female’s heart and soul. She sees what her customer wants in her makeup and Deere makes those decisions fast enough to always be cutting edge with the new additions to her line. She introduced blue lipstick to the public when a large segment of the population thought that was weird. When it was embraced, it was obvious that Doe Deere was a budding makeup industry genius. Learn more: https://www.limecrime.com/pages/our-founder