The famous Doe Deere, founder of Lime Crime, was born and raised in Russia. She lived there through her childhood years. Even as a young child, she was ambitious and business-minded. Her first actual business adventure came about when she was only 13 selling temporary tattoos to classmates. She was able to take something that was unpopular and turn it into something everyone wanted.
Music was one of her passions. Most likely because she could express herself through words and music. So, at age 17, she moved to New York to become a musician. Doe spent the first 14 years of her adulthood in New York City, Manhattan and Brooklyn. While in New York, Doe also attended FIT and majored in fashion design. She saw the connection between fashion, make-up and hair. The connection of women expressing themselves with what they put on their bodies. Through her experiences with music and school, she gained a great deal of knowledge of being an entrepreneur, which are skills she utilizes today with her Lime Crime company.
Doe not only gained great business experience as a musician, but she also met her husband during that time. They were actually in the same band. They learned how to work together and collaborate as songwriters and promoters. Which led to a great relationship and marriage.
It was in 2008, when Doe really started looking into makeup. She loved bright colors, but they were impossible to find. The style at the time was all neutral colors. Since she couldn’t find what she was looking for, she decided to make what she wanted. She then found that many girls were just as interested in bright colors as she was. Making her ideas very profitable.
Doe is all about expressing herself and her uniqueness. She is passionate about other women doing the same. Which is a foundation to Lime Crime. Her intention of Lime Crime and the bold, bright colors is to express herself without fear of judgement. And she hopes others can do this as well. Learn more: https://www.limecrime.com/pages/our-founder
Doe is quite an ambitious person, and believes anyone can be successful. Her advice to others is to follow their hearts and find their unique skill. She believes that everyone has something to offer. She believes that people should really get to know themselves and this will lead them to understand what they have to offer. This is what she did and that is how Lime Crime was born. Learn more: http://inspirery.com/doe-deere/