Fabletics is a brand that is truly inspirational in the way it has managed to become a hugely successful e-commerce brand in a highly competitive market. It is not only one of the top most “athleisure” brands in the market, but is reportedly also giving tough time to giants like Amazon, which holds a market share of over 20 percent in the fashion retail segment online. Fabletics is one of the most successful athleisure brands in the market today, and its e-commerce business has a turnover of over $250 million yearly, which is growing at the pace of over 30 percent annually.
One of the reasons for the immense popularity of the brand is also the fact that one of the co-owners and the brand ambassador of Fabletics is Kate Hudson, who is not only an Emmy Award-winning leading Hollywood actress, but also one of the most famous fitness divas in the world. Millions of women from around the world are inspired by her fitness level and how she has been able to maintain her toned figure for so long.
Fabletics offers its customers an option to become the company’s VIP member, which helps the members to get a personalized selection of products to choose from, right into their mail inbox each month. The customers can pick and choose what they like, and they are under no obligation to buy anything at all if they don’t want any particular month.
The money charged for the month they don’t buy into their account and can be used any other month. The personalized collection showcased to the customers in the email is based on the customers’ lifestyle, preferences, colors preferred, body type, and size. It is much easier for the working women to find exactly what they like in their mail each month, rather than to scroll through thousands of options and end up getting confused or overspending.
The company also successfully implemented the reverse showroom technique using which it first aimed at gaining popularity and creating a positive brand identity among its target audience, before opening stores. The company currently has 18 stores across the country, but as per its CEO, Don Ressler, Fabletics would soon have hundreds of stores in the next few years, in the United States and many other countries across the globe. If you plan to join Fabletics as a VIP member, take the Lifestyle Quiz on its official website to get an idea about how it personalizes your shopping experience..